Go The Extra Mile with Your Podcast Promotion: a blog about artsy, unusual, crazy and amusing ways to promote your podcast.
Let me take you on a journey through the imaginative, odd and improbable stunts some podcasters used to increase downloads
This thread will both entertain you, and hopefully inspire and educate you to think outside the box.
They might share unexpected stories, or reveal secrets and insights about how they got their success.
Now Lets dive in.
1. Podcast Number Plate
“Got a customized license plate frame. Top part says "Podcaster" and the bottom is my website address. "P0D CST
Well this is both outlandish and if you love cars and driving and then this is something you can definitely include.Going on a road trip,getting groceries or even commuting to work(good bye remote work) can increase podcast downloads how does that sound?
2. Podcast Geocache
”Created a geocache for it. The title of the cache was related to the show, the location was an acronym like our show does, the online description mentioned the show and our business cards were inside with the rest of the trinkets and treasures.”
Geocaching is a type of global treasure hunt of people looking for caches, or hidden stashes of objects. Geocaching may also be described as a series of hide-and-seek games, where hiders provide online clues for seekers. Seekers use global positioning system (GPS) devices to find hidden caches. This is geek stuff if you know what I mean if you have the what it takes it’s a smart way .
3. Podcast Stickers
“Sent free stickers to fans to put in bathroom stalls and elsewhere We hit a half million downloads not long ago”
Talk about Super fandom.Guess what people will be thinking when they leave the bathroom?Your podcast.
Half a million downloads!!Then that works
Consider using stickers for your podcast.
4. Printing on T-Shirts.
We turn our bad reviews into t-shirts!’
"There's no such thing as bad publicity” - P.T. Barnum, the famous showman and politician.
If you are on camera a lot,youtube ,vlogs ,webinars then you also have
5. Doing Things that don't Scale
“If a listener subscribes to my email list for show updates I message them personally from time to time. This is getting more time-intensive now that the list has grown quite large but I enjoy the interactions so it's a practice I hope to never stop.”
Talk about doing things that don’t scale from Paul Graham,well it shouldn't only be applied to startups.
"Invite guests to interview who have large numbers on social. Then make your way around the country with guests from all over. Always give first name/state shoutouts in my intro, read listener mail aloud (with permission). Do episodes that are listener requests or inspired by a listener’s letter to the podcast."
6. Cross Promotion
"Trading promotional audio files with other podcasters"
says Scott Johnson Host of What was it like podcast.
Trading promotional audio files with other podcasters is easy, and it should be done within your niche podcast community.
This can also help you build relationships with each other, and bring in more new listeners to each other's podcasts.
7. Creating Audiograms
"When I have a guest I capture two streams of audio. On their side, the automation finds the parts where they're talking for more than 30 seconds, them extracts a 30-second slug from the middle of that. Usually results in at least 6 snippets.Next I get a relevant video background, overlay the audio as an audiogram, add some text, their headshot (if I have one) and a progress indicator.
I give them to guests for free. They promote their episode, and I get more listeners"
says Michael "Fritz" Fritzius who hosts The Hot Mic @ Arch DevOps
A creative audiogram can help grow an audience for your podcast
Professional audiograms build brand recognition and are the most engaging part of your podcast.
And it costs less than $50 to make one!
Get your audiograms created at Amplify My Podcast .Get Started Now!
There you have it here are some out of the box creative solutions to market your podcast and increase downloads.
I hope this helps get your creative juices flowing.
It is no easy feat to make a podcast profitable, but that’s not to say it isn’t doable. Create great podcast episodes, find ways to bring listeners to your site, and be patient. If you market your podcast correctly and stay consistent with it, you will eventually see real growth.