It's no secret that podcasts are becoming more and more popular. The thing is the majority of people who listen to podcasts listen to an average of 6 podcasts per week(Edison Research 2020). That means there are millions of other shows out there with great content that aren't getting heard because they're not in front of your face like all the other ones you see on social media every day. I want to share some tips for how you can repurpose your podcast into different formats to reach a new audience and grow your listenership.
One of the easiest ways to repurpose your podcast episodes is taking clips or highlights from episodes and sharing them on social media. This brings your show in front of new eyes who might not have seen it otherwise, especially if you're putting out 3+ hours of content every week as some daily podcasts do . By posting snippets on Facebook, Twitter, tiktok and Instagram, you can give listeners a taste of what to expect from your show.
Don't be afraid to post about your podcast! That's one place everyone's going to see it anyway, so you might as well get the word out there. Not only does social media bring new eyes to your podcast, but it also engages your audience and could lead to listeners tuning in for full episodes. If they like what you post, they'll share it with their friends!
Why you should repurpose podcast content
Repurposing your podcast episode allows you to reach new audiences with content that's already been tried and true - showing them how much more there is to explore on your podcast. Including this as a tactic in your ultimate podcast promotion strategy will make it easier for you to grow your listenership.
The thing about repurposing your show is that it doesn't have to be a daunting task. Even if you don't have a ton of experience with video or social media, there are tons of tools that make it easy for anyone, even those who think they're not creative.
Repurposing your podcast expands your reach and allows you to get in front of new audiences. By posting snippets from previous episodes, you can introduce your show to new people who might not have seen it otherwise.
Creating Video Content from your podcast
This is not as difficult as it sounds. You can record your zoom calls if its a remote podcast interview and there you have it ,a video. Apps like squadcast makes this very seamless.
Releasing the Full video podcast interviews
If you have remote interviews for your podcast, a good practice is to publish the video interviews on youtube(the second largest search engine).This will put the video content in front of a larger audience, and it might attract new listeners to your show who are interested in what you have to say. Make sure that when you are publishing the interview on youtube, you have an eye-catching title, place relevant tags in the video, add closed captions to the video, and make sure to link back to your website/podcast great for SEO too.
Releasing the video trailers
By Releasing the video trailers, listeners will be exposed to new content and get a better feel for what they could expect from a full episode. Since the repurposed material is taken from previously published episodes, listeners know that they're going to be getting high-quality content. It makes it easier for them to trust you and get into the show, which is a great way to increase downloads.
Reach new Audience
Repurposing podcast allows you access to a larger audience who might not have been aware of your show in the first place. Since Twitter has such a large, active market of people all over the world who share information and engage with others, it's a great way to reach out and promote your content. And with Tiktok overtaking Youtube in watch hours in the US and UK.
Many podcasters choose to publish a transcript for each of their episodes.
This is a great way to repurpose your content because not only are you reaching a different audience that might have missed out on the discussion but it's also saved in written form for future reference.
Using timestamps and posting them on your website, you can also make it easy to find specific topics in an episode. This is especially good for listeners who might not be able to dedicate the time to listen to a full show and just want to get in touch with a certain part or idea that was discussed.
The timestamps allow readers/listeners to jump around and follow the conversation in a way that's convenient for them.
Transcribing a podcast can be challenging. There are services and apps like rev and otter ai available that will transcribe your podcast for you, but keep in mind that they're not always accurate, and it might take some time for you to proofread the transcripts before publishing.
Using timestamps for transcription can be very helpful in keeping things consistent and updating them when necessary. Just because something was discussed on an older episode doesn't mean it should stay there forever without corrections or updates - if something is incorrect, it's important to take the time to fix it!
SEO Blog posts
After your episode, find the key concepts being discussed and research the keyword metrics that are Keyword difficulty, volume, and CPC.
Write the blog using both snippets from the podcast and the Search Engine Ranking Pages data for each major keyword theme.
It's important to be authentic and continue your style and voice in the blog. If you can, implement some of your ideas or opinions about what was discussed into the blog/article.
Here are some resources for researching keywords:
Consider using a call to action in your blog posts for link-building purposes, or make a suggestion that readers subscribe to your podcast for updates on future topics/episodes.
Make sure you're promoting your latest episode in this blog post too!
This will help to gain new organic traffic by taking advantage of organic visibility.
Reach new potential listeners by repurposing your podcast content.
Another good way to repurpose your content is by reaching out to popular blogs or websites that will allow you to write a guest post about your podcast. This can help you gain more Visibility and reach an even wider audience who might be looking for resources related to the show's topic.
Podcasts and social media
We all know social media is a great way to share updates about one's podcast episodes and connect with listeners and potential new listeners.
There are several ways to repurpose your podcast content on various social media platforms:
Create an Audiogram
An audiogram is a short video clip from your podcast audio episode that you can share on social media in order to give listeners a quick preview of the content and entice them into learning more.
All of these are great ways to keep your podcast in front of your followers without having to produce new, original content for each episode. For example, if you have a guest on your show that is particularly fascinating , entertaining or controversial.
Quote graphics and Infographics
Create quote graphics to showcase some of the best quotes from your guest. Use them as status updates or share them on social media with a link back to your episode.
Facebook posts remind users about the content that was discussed on your podcast. You can also include a short summary or quote to entice users into clicking the link to learn more about the episode.
Twitter allows you to post longer descriptions of your podcast episodes, including any hashtags that would be relevant to others who are interested in learning more about the topic.
Tiktok videos with trending music can actually go very viral.
Create show notes or bites of your podcast episode and post it to your website lke what indiehacker podcast does. This will allow search engines to index content from the show and give potential listeners an easy way to learn more about your topic without having to listen to the entire episode.
For example, if you were talking about how to start a podcast, then you could link each social media post back to the original website with more information. This will help with SEO and getting new readers who may be interested in learning more about starting their own shows or podcast.
Post the show notes on your website or blog
Your episode can be used as content for another blog post you write on your own site, providing more value for your listeners and potentially new followers who may not have heard about your show otherwise.
The link to your episode can be used as a resource for other articles on your site (or guest posts!)
Email Content and Newsletters
Use your podcast episode as a way to provide value and information to your email subscribers. You can upload the audio file or create a transcript for your readers to read through on their own time.
Create an abridged version of each episode, such as a short paragraph that includes key points from the conversation
What is missing from your episode? Use this to showcase additional tips or possibilities in your newsletter
You can send an email after the conclusion of each episode where you ask listeners for their feedback on any questions you could have answered during the conversation. This is a great way to find out what your audience wants to hear about next. -Email subscribers are already interested in learning more about your topic, and they will appreciate the value that your podcast episode provides.
Keep an eye out for interesting statistics or pieces of information from each episode and include those as well
Turn Your Podcast Into an eBook or Course.
Turn each episode of your podcast into a chapter for your course or ebook .Tim Ferriss' book ,Tools of Titans is a great example of this.
Write out the main points and ideas from each episode as you see them in text format. This is easier than writing full summaries but also provides you with more content to work with later on.Make sure that each chapter includes a link back to your episode so readers can learn more about the concepts discussed.
-You can have a dedicated page on your site with all of the chapters from your ebook or course to give new listeners an easy way to check out the show no matter where they are in their learning process.
Turn each chapter into a blog post that discusses the main points of the chapter.
You could also have a dedicated page with all of your blog posts related to each individual episode. This makes it easy for listeners to find more information about the episode they just tuned into.
Many of these tools are free to use or have plans available for podcasters who want better quality recordings or more professional-looking transcripts. If you find yourself with more content to use after producing multiple podcast episodes, these tools can help you repurpose your show in a way that is accessible for new audiences.
Podcasts are a great way to give people access to your content. Not everyone has the time or patience for reading an article like this one, but they may be more inclined to listen and learn if you produce a podcast episode about it instead. If you are looking for ways to grow your audience with podcasts that repurpose previous episodes, then take advantage of these tools today!
Every podcaster is looking for ways to grow their listenership, and repurposing content is a great way to do it. Whether you need to find new ways to grow your audience or you're looking for a way to reinvent your show, consider the different ways that you can repurpose each episode.
If you're using repurposing as a tool for your podcast to gain fans and show growth but need some more help, then do not hesitate to contact us for assistance
Thanks for reading .